In a world oversaturated with cheap, easy marketing all vying for the attention of consumers, the best way to ensure that your company’s message is heard loud and clear is through high-quality, eye-catching custom displays and signage. This is where large format digital printing comes in. However, many people assume that such materials are cost-prohibitive when it comes to branding and promotional purposes, especially when they are not directly connected with your company’s website or other online presence. The good news is that there is a middle ground.
While the Internet may have changed the way that marketing is done, traditional printed marketing materials still work well for a variety of reasons. The most important reason is that people respond better to physical marketing materials. They are able to grasp the material and feel it, which gives them more of an emotional connection with your business. It is also a great way to showcase your brand’s unique personality in a tangible manner, which can help to set you apart from your competitors.
Printed marketing material is also more effective at reaching a broad range of audiences. This is because people respond differently to various types of advertising. For example, while some people find it difficult to respond to direct mail, others find the material to be engaging and informative. The same is true of in-person point of purchase displays. Unlike banners and pop-ups that interfere with a person’s web browsing experience, point of purchase displays are a less intrusive form of marketing that is often seen by consumers in their daily lives.
The best part is that large format printing allows you to create a wide range of point of purchase displays. These can be as small as a poster or as big as a storefront cling. They can be used in a variety of locations and for a wide range of purposes, such as to promote a special event or coupon, attract people walking by your shop, inform customers about your products and services, and more.
One of the best ways to measure your company’s branding and advertising effectiveness is through a method called unaided brand recall, which is a key measurement of how easily your target audience remembers your name and brand. This is typically measured using surveys that ask participants what company first comes to mind when they think of a specific product or service. This method is the most accurate measurement of your brand’s effectiveness, as it avoids survey bias by only asking for names of companies that are relevant to the topic at hand.
In order to maximize your chances of improving brand recall, you should start by closely examining your branding strategy. Your branding must be consistent, and you should also focus on developing a unique brand personality that will set you apart from your competition. For example, if you are marketing a luxury supermarket, your branding should reflect that, such as by having a friendly, educational, or assertive tone.
If you are looking to add a bold, eye-catching element to your marketing campaigns, contact Affordable-Printing today. We are a full-service printing company in Salt Lake City and can handle all aspects of your large-scale printing needs
